When you ask anyone women/men what is there favorite part in a hair service 90% say the shampoo and conditioner, so why not create an experience with extra touches on a hundred year old service every salon offers. I started doing this hot towel sink treatment on my clients not that long ago and by far with all the extra added value services we offer this is what they look forward to the most, not only is it a wonderful relaxing 10 minutes for them but also beneficial for the hair. After each color treatment whether it is a color (single process) or highlights it is important to nourish the hair lock in moisture and shut down the cuticle for longer lasting results and health of the hair, all you need is a spa towel warmer a few products good hands and off we go
Just before the shampooing begins we let the clients smell Aveda’s Singular Note Peppermint and Lavender, they choose which one is their favourite. After the hair is shampooed and rinsed we apply Aveda Color Conserve Strengthing Treatment to the hair and massage it through, we then place a hot towel on the neck and another one wrapped on the head, at this point with the singular note they picked we sprinkle the towel with a few drops then place the towel over their face. This entire extra touch is the one that will spread the word faster then even hair color, so remember to continue to create unique relaxing client experiences and stay consistent which is the key to success and a long term clientele. 
